The automotive industry is on the cusp of a revolution as 70 per cent of European motorists would consider getting an electric vehicle for their next car.
A survey of 3,500 petrol and diesel, and 3,500 electric car owners spread across seven countries and regions – including the UK – examined EV satisfaction and attitudes other drivers have towards switching to zero emission motoring.
Overall, 89 per cent of EV drivers said going electric was the right decision.
And 97 per cent of EV drivers described the transition from the internal combustion engine (ICE) to EV was as expected or easier.
Seven in 10 petrol and diesel drivers said they would consider going electric – with the environmental benefits topping a list of reasons why, according to the large-scale study commissioned by Nissan.
Arnaud Charpentier, Region Vice President, Product Strategy and Pricing, Nissan AMIEO, said: “With this new research, we’re seeing first-hand that European drivers are embracing electrification.
“Just as drivers are continuing to explore what electric vehicles have to offer, we are committed to showing drivers the vast benefits of electric mobility and how easy actually it is to make the switch.”
The majority (70 per cent) of EV drivers surveyed said the range autonomy of their electric car is better than expected before purchase.
This counteracts the 58 per cent of ‘ICE’ owners who consider EVs to offer low driving range.
Almost one third (34 per cent) of EV drivers made the decision to switch thanks to the advanced technology offering in electric cars, demonstrating the key role these features play in enhancing enjoyment behind the wheel.
A similar number (31 per cent) of ICE drivers considering an EV also confirm the advanced technology is tempting them to convert, making its role in the electric revolution more prominent than ever.
Low running costs are a big driver for 31 per cent of ICE owners considering the switch – while 83 per cent of EV drivers say their car has lower running costs than an EV.
Nissan launched a collection of testimonials, ‘ My Life with a Nissan LEAF ‘, to highlight owner experiences from around the world.
Among those were Neil Swanson, from Scotland, who initially won a LEAF trial in a competition. He then purchased one and has driven more than 80,000 miles in it since.
Nissan estimates LEAF owners have prevented more than 2.5 million tonnes of CO2 from being emitted into the atmosphere globally.
Arnaud Charpentier added: “Our 500,000 LEAF owners are some of the most loyal customers worldwide.
“By shining a spotlight on our owners’ unique and positive experience of EV ownership we enhance our commitment to sharing the benefits of electric mobility, showing how enjoyable and rewarding it is.”
Nissan has also launched a new online fuel saving calculator, for customers to calculate how much switching to a LEAF could save them over time.